With a minimum of 10% of all their profits going to Save the Elephants and other charities, the brand has so far managed to donate an incredible $1.7 millions dollars. Ivory Ella was founded in 2015 by six young US entrepreneurs with a mission to build a sustainable and hip clothing brand that had a strong environmental message. Conversion rate on abandoned cart pushes: 19%įirepush push notifications have brought in over $1 million in revenue for ethical fashion brand Ivory Ella Introducing Ivory Ella: making a difference to the planet, one sale at a time.Most successful push notification type by revenue generated per push: Abandoned cart.Most popular push notification type used: Promo Push.Average total revenue generated per push subscriber: $6.1.Total number of push subscribers: 196,402.Total revenue generated from Firepush push notifications: $1,152481.In this case study, we’ll take a detailed look at Ivory Ella’s push notification strategy and why it has been so successful Ivory Ella’s success story in numbers The result is a real Shopify success story - almost 170,000 subscribers and over $1 million in revenue. So Ivory Ella turned to Firepush to see how push notifications could solve this problem. Its young target audience were reluctant to subscribe to email marketing, and unresponsive when they did. But when it wanted to boost revenue generation per customer by funneling them into lists, it ran into a big problem. Ivory Ella’s growth was built on social media. If you would like more information on your risk for heart disease visit Ivory Ella Push notification strategy for fashion brands Ivory Ella adds Firepush Firepush drives customer lifetime value Ivory Ella’s push notification strategy with Firepush Top push notification tips I know now that heart disease is 80% preventable through life style changes, and the funds we raise will support that educ ation and research”, added Fiano.įor more information on Ivory Ella, their mission and products, visit For information on the Eastern Connecticut Heart Walk go to and for information on the Greater Westerly Heart Walk. During American Heart Month in February, our focus is on heart disease and stroke. “At Ivory Ella, we want to give back to the community and the world. Now I focus on what matters and won’t miss any opportunities to spend time with my children, family and friends”.ĭuring the month of February, Ivory Ella will be selling specially designed tee-shirts and jewelry with a portion of the proceeds going to their Heart Walk Team at the Eastern Connecticut Heart Walk in Uncasville, CT and the Greater Westerly Heart Walk in Westerly, RI. “I am so grateful to my team of nurses and doctors who helped me through my experience. “I had no idea that I was in jeopardy to have a heart attack”, said Ivory Ella co-founder Matt Fiano. His experience brought awareness to the team at Ivory Ella and the need for education on the risks for heart disease. Matt Fiano, co-founder of Ivory Ella recently had a heart attack. There is more than one reason to support heart health, but for this company, it’s personal. By selling t-shirts, necklaces and more, Ivory Ella seeks to inspire, guide and motivate with the ideals of an elephant: Empathy, Creativity, Strength and Loyalty.ĭuring the month of February, Ivory Ella will focus on supporting the American Heart Association, raising funds for their Heart Walk teams in Rhode Island and Connecticut.
Ivory Ella, founded in 2015, donates 10% of their profits to Save the Elephants as well as other organizations, making the word a better place.